Michael V. Hannigan

Social Media Manager and Journalist in Athens, Texas

Michael V. Hannigan

Social Media Manager and Journalist in Athens, Texas

Ask me about anything

I’ve been writing news stories in Texas for more than 20 years. During my deadline days, I was named the North and East Texas Press Association Journalist of the Year four times.

Working in the newsroom, I had a front row seat as the internet just about killed newspapers. I knew I had to either evolve or risk becoming insignificant, so I changed. I learned how to build websites and blogs, and I used social media to go to my readers.

I teamed up with my good friend Jeff Weinstein to create Henderson County Now, a hyperlocal news blog in Athens, Texas, a town with a population of 12,000. In three years we built a Facebook community with more than 22,000 followers, a website with more than 1 million hits, and popular accounts in Twitter and Instagram.

Now, in addition to writing for HCN, I speak and teach about using social media for journalism and small business marketing. Jeff and I have also started a social media marketing agency to bring influencers and brands together to create successful campaigns benefiting both.

After years of writing about problems, I decided that wasn’t enough. So starting May 1, 2014 I vowed to wear a blue shirt every day for a year to support Go Blue, a child abuse prevention organization. We raised more than $3,000 for the program. On May 28, 2016 I put on a pair of red hi tops and some purple bracelets for a year in support of domestic violence prevention.

Philadelphia Eagles -- I have been an Eagles fan since I was 8 years old. I'm one of those "bleed green" type of fans. You can check out my posts about the team here.

When I can, I play my red guitar as a part of the Dogwood Church praise team. I have four children, including 7-year-old twins, and two grandchildren.

  • Work
    • Henderson County Now