Paul Boudet

I am an independent E-commerce Consultant, recently moved to Sydney, Australia. I help brands accelerate their growth and deliver a better customer & company experience.

Over the last 10 years, I have worked for cutting-edge brands in London, Paris, New York, San Francisco and Sydney, including Tigerlily, Charlotte Tilbury, Moss Bros, Babyshop, Luxdeco, Finery and many more.

Recently, I was the E-commerce Director and Operational Lead for Ometria, an AI-powered customer marketing platform for retail, providing strategic guidance to hundreds of retailers in Europe/USA, and helping this successful start-up to scale from 10 to 50 employees in 2 years.

I help businesses with:

- Experience-based Commerce: create unique and engaging shopping experiences for your customers across their journey with your brand through smarter advertising, onsite & mobile shopping, customer service, fulfilment and post purchase.

- Customer Data-Driven Insights: build a single customer view across all your systems, discover your ideal target audience ie your most engaged, valued customers, reduce your acquisition cost and increase your customer lifetime value.

- High-Performance PPC: Get real expertise, care and attention on your Google Adwords, Google Shopping, Facebook Ads, Instagram, Snapchat, Youtube, Amazon and Etsy campaigns, and bring your #1 source of traffic into marketing excellence.

- Healthy & Engaged Shopper Base: Create relevant SEO-friendly content and distribute it through the right channel at the right time while having the technology in place to automatically engage existing customers when they're most likely to buy, including smart marketing automation and cross-channel priority retargeting.

- Expert CRM Optimisation: Identify the right vendor for your need, implement complex CRM technology within your business with the right data, create innovative email experiences and customer touch points through state-of-the-art marketing technology including the likes of Salesforce Marketing Cloud, Ometria, Bronto, Dotmailer, MailChimp, Klaviyo and many others.

- Worldwide Audience Reach: Find out how to sell your brands on global worldwide marketplaces, including Amazon, Ebay and Etsy and expand your products visibility to a broader, worldwide audience.

- Operational Efficiency: Instils a culture of continuous improvement throughout your business and establish the right, painless processes with defined metrics and clear accountability to allow your business to scale.