Peder Hedeby


Others would probably describe me as extremely passionate in what I do. Now in early stages of building my own business where I will coach small and medium-sized companies to succeed in the rapidly changing media landscape.

Former coach of Swedish Alpine Skiteam (Men) between 2006 -2010 where André Myhrer's Olympic bronze in Vancouver was the absolute highlight.

Last two years Business Development Manager / Team Leader at the fast growing PR platform Mynewsdesk founded in Stockholm Sweden.

My academic background is four years Informatics and Methodology and an additional year of Business and Marketing at Mid Sweden University (Östersund).

My strong belief is that if you want to succeed in life, sports or business, you have to stay+ curious and creative. Be able to answer the question "Why"? You do or should do, and then find a fun, smart way to cope practicing harder than your competitors. Find the most fun way, and you will be a winner.

Otherwise, I have too many hobbies: Work, Web, Photo, Video, Motorcycles, HiFi, Training the most current.

  • Work
    • Owner of Smile Story AB
  • Education
    • Informatics, Methodology , Business and Marketing