Peter Cleaver
Life Coach
Sportsman | Managing Partner | Presenter | Mentor | Army Veteran | Advocate for Careers in Sport & Youth Development
From representing Great Britain in American Football and military skiing to coaching and mentoring young people across the UK and internationally:
I’ve participated and after tuff times, dedicated my life to sport and youth development. With over four decades of experience across the sports, leisure, education, and events industries, I now focus on empowering the next generation through workshops, mentoring, and motivational presentations.
My early career in the British Army taught me discipline, resilience, and leadership. As an Arctic Warfare and Ski Instructor, I discovered my passion for teaching and coaching—a path that’s taken me from the front line to football pitches and weight rooms to classrooms and conference halls. I’ve also proudly worked with national bodies and international partners, including the Ghanaian government, to raise awareness and increase participation in sport.
As Managing Partner at Careers in Sport, I help deliver nationwide events that provide young people with the tools, inspiration, and connections they need to pursue rewarding careers in sport, fitness, health, and leisure. I’m passionate about creating “wow factor” experiences—moments that shift ambition into action—and work closely with schools, colleges, and organizations to achieve this.
My unique blend of experiences includes:
• Elite sport: Great Britain representation in American Football. 5x national championships European All-Star Arenaball.
• Business leadership: General Manager roles in nutrition, fitness, and leisure brands; strategic roles in club and event development.
• Mentoring and education: Supporting disengaged youth, delivering leadership awards (JSLA), and combining sports and life skills through camps and school programs.
• Public speaking and workshops: Leading health campaigns (Kellogg’s Health of the Nation), American Football Combines, and Careers in Sport presentations.
Driven by purpose and passion, I remain committed to helping individuals improve their quality of life through sport, health, and education.
Let’s connect if you’re looking to:
✔ Inspire youth through sport
✔ Collaborate on career pathways in fitness & health
✔ Deliver powerful presentations and workshops
✔ Build partnerships for community impact