Phillip Luebke

Bozeman Montana

Phillip Luebke founded Brilliant Swim® in 2012 with the mission to shorten the performance feedback loop for swimmers. His company's first product, the PaceWatch™, is a slim, wearable pace clock that is simple to use and easy to read, enabling swimmers to focus on their swimming.

Prior to founding Brilliant Swim, Luebke worked in a variety of industries, including wireless telecommunications, craft brewing and marketing communications. He also has prior experience coaching high school, club and masters swimming.

The oldest of four swimming siblings, and one of three who were NCAA Division I student-athletes, Luebke began swimming at age seven and, after taking a break for most of his 20s and 30s, is still swimming today. Luebke trains with the Bozeman Masters and holds the Montana state record for men aged 40-44 in the 200-meter butterfly, 200-meter freestyle, 400-meter freestyle, 800-meter freestyle and the 5,000-meter freestyle. He also holds the school record in the 200-yard butterfly at the University of Northern Iowa, where he was a four-year varsity letterman and team captain.

Luebke has a B.A. in marketing from the University of Northern Iowa and an M.B.A. from the Tippie School of Management at the University of Iowa. He lives near Bozeman, Montana with his wife, Karen, his two sons, and two good-sized dogs. In-between swimming, working a day job, running his startup and spending time with his family, Phillip enjoys mountain biking, hiking and listening to podcasts on his iPhone.

  • Work
    • Brilliant Swim
  • Education
    • University of Northern Iowa
    • University of Iowa