Rich Evenhouse
Partner and President in Holland, Michigan
Rich Evenhouse
Partner and President in Holland, Michigan
I’ve spent more than 25 years working at the intersection of creativity, technology, and business, helping organizations turn ideas into meaningful work.
My background spans digital, web, video, brand development, project leadership, and business management, but the common thread has always been the same: understanding the problem, finding the opportunity, and bringing the right people together to create something better.
I’m especially interested in how creative thinking can help businesses move forward, whether that means strengthening a brand, telling a more compelling story, improving a customer experience, or finding smarter ways to work. Video and filmmaking continue to be a big part of that for me, as does exploring how new technology and AI can expand what creative teams are capable of.
For the past nine years, I’ve helped build NEXT around that mindset. I enjoy working closely with clients, asking good questions, challenging assumptions, and helping teams turn strategy into action. I believe the best work comes from strong collaboration, mutual trust, and people who genuinely care about the outcome.
I’m always looking for what can be improved, what we can learn next, and what’s possible when smart, like-minded people get in a room and start solving problems together.