Shavonne Pounders

Marketing Consultant & Digital Strategist

I help small businesses, entrepreneurs, and growing brands figure out what comes next—and build the marketing foundation to get there. My work starts with the bigger picture: clarifying your brand, sharpening your positioning, understanding your audience, strengthening your digital presence, and identifying what needs to change before you invest more time or money into marketing.

I bring AI into that process as a practical business and marketing tool. I help businesses use AI to research smarter, develop stronger content and messaging, uncover customer insights, streamline workflows, automate repetitive work, and build capabilities that once required a much larger team. AI isn't the strategy—it's a tool I use to help businesses execute the right strategy more intelligently and efficiently.

My foundation is in paid media and performance marketing, where I've led multi-channel campaigns across Google Ads, Meta, LinkedIn, programmatic, and emerging platforms. That performance background shapes how I approach everything else: brand and creative should connect to audience strategy; audience strategy should connect to the customer journey; and marketing should ultimately connect to measurable business growth.

I don't just help businesses market more. I help make sure they're ready for the marketing that's next.