Shawn-Laree O'Neil
Consultant in Chicago, Illinois
Shawn-Laree O'Neil
Consultant in Chicago, Illinois
Strategic thinker. Creative do-er. Creatrix in multiple mediums.
I'm a strategic, results-driven communications professional with a proven track record of engaging diverse audiences, translating complex concepts into compelling narratives, and building long-term relationships with clients, colleagues, business partners, and media stakeholders.
I believe storytelling is a powerful catalyst for change—it shapes perception, drives decisions, and influences outcomes. By crafting and executing impactful communication strategies, I help brands distinguish themselves in competitive markets. Whether partnering with nimble startups or global enterprises, I elevate brand presence, align messaging with business goals, and deliver measurable results. My work spans content development, media relations, crisis communications, international events, and high-profile campaigns—always with a focus on helping others succeed.
Core competencies
- Communications and marketing strategy
- Public and media relations
- Brand storytelling and content development
- Strategic planning and campaign execution
- Crisis communications and issues management
- Internal communications and employee engagement
- Marketing partnerships and event promotion
- Social media strategy
- Writing, editing and speechwriting
- Research and insights
- Project and stakeholder management
Select clients
American Century Investments, American Dairy Science Association, Assistive Technology Industry Association, Clark Consulting, Claymore Securities, Ferguson Partners, Homethrive, Hostmark Hospitality, Hotel Inter-Continental Chicago, Howard University, Jones Lang LaSalle, Kartemquin Films, Komatsu, Malecki Brooks Ford Law Group, MedSpeed, New York Times' Wirecutter, Pearl Meyer, Pharos Innovations, Sandata Technologies, Senior Lifestyle Corporation, Shinola, and Zurich Life.
Other
I write and edit books, including two recent titles about street art. I am currently working on a biography of a woman who has overcome great odds. In addition, I publish my art and cultutre criticism and reviews in a newsletter on Substack: https://www.sldxo.life/.
I’ve been a volunteer, board member, and fundraiser for a number of nonprofits and political candidates, including a two-year term as president of the Heartland Alliance Women's Board.