Brand Stylist in Brooklyn, New York
Sheri Collins is the director of sales and marketing of the public speaking division at The Shark Group, founded by Daymond John, founder of FUBU and star of Shark Tank on ABC. Her career in marketing communications and sales for more than 20 years is fueled by her enterprising spirit and strategic vision.
Sheri stepped out on faith, resigning from a position as director of marketing communications and sales training at a major health insurer after 15 years, leaving behind the security of a six-figure salary to live a life of purpose. She moved to New York City in 2010 with $1000 in her purse, one client and a dream. She shared her journey from the Motor City to the Big Apple as a featured blog contributor in the launch of John's best-selling book THE POWER OF BROKE in 2016. Inspired by her experience as an intern and "The Devil Wears Prada" movie, she titled it "From Intern to a Job a Million Girls Would Kill for."
In 2011 Sheri started in the Shark Speakers division, which John co-founded with Champ Nichols, representing an impressive roster of dynamic entrepreneurs and speakers including Black Enterprise SVP & Editor-at-large Alfred Edmond Jr.; Pharmaceutical Founder & Women's Advocate Cindy Eckert; NBC Today’s Digital Lifestyle Expert Mario Armstrong; Former Telemundo President and Best-Selling Author Nely Galán; and Daymond John, who is among the Top 50 speakers in the world.
In addition to her marketing role, Sheri spoke before small business owners and entrepreneurs, as the personal branding expert in John's Inner Circle training program. She was again a featured blog contributor in the launch of John’s 5th book POWERSHIFT in 2020. This time writing about the “7 Questions to Uncover Your Personal Brand” from her workshop. Sheri produced Game Changer conversations between Daymond John and celebrity entrepreneurs, such as Kevin Hart, Tyra Banks, and Marcus Samuelsson, sharing their business and investment experience at his Black Entrepreneurs Day. The event is live streamed with over sixty million viewers worldwide, winning two Webby awards in its category the very first year.
Sheri considers herself a kind of muse. Her spirited style inspires her clients and audiences, both the young and the ageless at TEDx Bergen County Academies; Hampton University; Oakland University; Rutgers Business School; University of Delaware Diamond Business Challenge; and Daymond John's Inner Circle.
“You are fearfully and wonderfully made: a marvelous work of GOD."