Shipra Alam

I am a Market Communications professional with over 14 years of experience in Content Marketing, Market Analysis & Research, Brand Management, Marketing Communications, and Media Management. I head Cinnamon Media & Research. Cinnamon undertakes research and content development for:

a) IT companies targeting the Banking and Financial Services, Insurance, Retail, Business Intelligence, and Manufacturing sector, and

b) IT Infrastructure Management companies in the area of Managed Services, SaaS, Infrastructure Management Services, Disaster Recovery and Management, Business Continuity, Data Centers, and Cloud Computing.

About my work:

It can be a challenging to find a copywriter who understands your technology, your buyer, the bigger business picture, and writes well. Working with some known clients in the technology industry has given me the knowledge and capabilities to craft impactful content that engages buyers.

I write a wide range of content including, but not limited to:

White papers

Market research reports

Success stories/case studies

Thought leadership articles

Sales tools for direct and channel sales teams including sales guides, cheat sheets, how to guides

Brochures and datasheets

Blog ghostwriting

Website (content)

Lead nuturing campaigns