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1) Contact to Action

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When doing PPC advertising the landing web page plays a significant role in your success. A negative landing page will kill even the most targeted visitor and he will leave your website. With a lot more PPC ad networks placing a lot of emphasis on Good quality Score and connected pieces it becomes even far more crucial to have a excellent converting landing web page. Right here is a quick checklist that will aid you to evaluate your landing pages and to make better ones if necessary.

1) Call to Action

Are you telling your visitors what to do or do you let them determine what they really should do (most probably leave your site employing the incorrect exit)? A clear call to action is needed (!) in creating a excellent landing page. The visitor needs to recognize right away what the (landing) page is trying to sell him/her.. Use quite clear readable text (incredibly effortless to realize). Use huge generic fonts and eventually spice them up with special graphics and icons. Be careful not do over-do it, simply because you do not want your sales pitch to be lost in the middle of a freakin image war. )

two) Match the look and really feel of the existing website

Below no circumstances a landing web page must be completely different in style than the rest of the web site. In the event people wish to be taught further about, we recommend many on-line databases you should pursue. Sustain the same look and the very same colors. You can play with the navigation bar a little bit and hide at the bottom of the landing page to lessen the leakage. You want your visitors to exit by way of the (cloaked) affiliate link. Make positive all links to other pages of your site open a new browser window so that the landing web page stays open at all occasions.

3) Location the Sales content material above the fold

Its extremely important for your conversion rate to maintain all of the important information and the SIGN UP button above the fold of the page. The fold of a webpage is the point where a visitor would have to scroll down inside the browser window to see the remaining content of the landing page. My friend found