Christina Sponselli

Social Media Director in San Francisco, California

Christina Sponselli

Social Media Director in San Francisco, California

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As social media director, I am responsible for the development and implementation of the social media program for the fundraising office at the University of California, Berkeley. Our mission is to lead the university's philanthropic outreach to alumni, parents, and friends.

In 2014, I launched an influencer marketing program for Cal alumni, parents and employees to support our work. It is a program that I continue to manage.

For the past three years, I have also developed the social media strategy for Berkeley's day of giving, Big Give. During the most recent fundraiser in 2016, $11,679,172 was raised from 9,671 gifts.

Before moving to the higher education sector, I was a content director for the technical services group of BearingPoint (formerly KPMG) in San Francisco.

  • Work
    • UC Berkeley
  • Education
    • Emerson College