Seemingly, lawyers are not the only ones. In his article 'Quit wasting money on Yellow Page advertising' by Peter Fernandez, D.C., a yellow page, print advertising and practice management expert for chiropractors, Dr. If you know anything at all, you will perhaps claim to research about next. Fernandez answ...
I get calls every week from lawyers saying theyre perhaps not getting calls anymore from yellow page advertising. Having done quite well previously, they're afraid to eliminate the advertising. They would like to know what to do and what is happening.
Obviously, lawyers aren't the only ones. Get more on our favorite related link by clicking go. In his article 'Quit losing money on Yellow Page advertising' by Peter Fernandez, D.C., a yellow page, print advertising and practice management consultant for chiropractors, Dr. Fernandez answers the question, 'Why has advertising in the Yellow Pages transformed from one of the most useful ways to advertise to one of-the worst in just a few years'? (See 1, below)
This article will attempt to explain where all the calls went. In my opinion lawyers began marketing in the Yellow Pages much earlier than on TV because of the cost; most lawyers were unwilling to become founders of TV advertising; and lawyers were pursued by yellow page salespeople, although not by TV salespeople. Because 1976 through the mid-1980s, classified newspaper adverts and the Yellow Pages were virtually the only real place a potential client can find an attorney advertising. Subsequently, solicitors marketing in the Yellow Pages did not have much opposition and had excellent results.
Many more lawyers flocked to the Yellow Pages which in turn became very crowded. In the last few years, and following a few pioneers, many of the attorneys promotion in the Yellow Pages discovered what every other company has long known, that TV is undoubtedly the most-effective and cost-effective press. According to TNS Media Intelligence/CMR, from January 2004 through September 2004 attorneys have spent $287.3 million on TV weighed against $11.4 million on radio, only $71.3 million on print media and $4.1 mi