Lars Schmidt

Global Recruiting & Talent Management Leader


Lars Schmidt is the Founder of Amplify Talent, an employer branding and recruiting optimization consultancy based in Washington DC. Prior to launching Amplify Talent, Lars was the Senior Director of Talent Acquisition & Innovation at NPR where he was responsible for providing leadership and advocacy for talent acquisition strategies that align with NPR’s strategic mission and core values. Lars held various HR and recruiting leadership roles with companies including Ticketmaster, Magento, Pencom Systems and several startups in Los Angeles.

Lars is a fierce advocate for progressive HR with a strong track record in leveraging innovative talent and recruiting strategies. He was named a “Top 100 Influencer” by HR Examiner and "Top 100 Most Social HR Leaders on Twitter" by The Huffington Post, and "50 Most Popular Recruiting Influencers on Twitter" by ERE/LeadTail. You can follow him on: Twitter at @ThisIsLars, Facebook, and LinkedIn.

  • Backstory
  • Backstory


Current Role


Amplify Talent December, 2014 Amplify Talent develops tailored, sustainable, progressive talent strategies that enable clients to recruit more effectively. We work at the intersection of recruiting, employer branding, and digital strategy to develop talent solutions that thrive in the spaces where these areas intersect.

Work History

  • Senior Director, Talent Acquisition & Innovation NPR February 2011 - December 2013

    In this turn-around role, I was brought in to lead the rebuilding of the talent acquisition function across NPR as part of an HR organizational rebuilding effort. My broad focus is providing leadership and advocacy for company-wide talent acquisition initiatives that align with NPR’s strategic mission and core values. We achieved this by re-imagining and revamping the NPR recruiting model from a reactive transactional approach that was based on job postings, to a progressive proactive model leveraging social media, recruitment marketing, brand advocates and evangelism, and employment branding.

  • Head of Recruiting/HR (Consultant) Magento July 2010 - February 2011

    As an independent consultant for this leading global open-source eCommerce platform, responsible for full life-cycle recruiting for a broad range of technical and corporate roles and developing sustainable HR, talent acquisition, and branding strategies and programs. Helped scale the team from 30 to 100+ over that time, helping position Magento for an acquisition by eBay.

  • Vice President, Human Resources Ticketmaster June 2003 - July 2010

    Joined Ticketmaster in June 2003 as a Senior Recruiter and took on increasing levels of responsibility through VP Human Resources. As VP Human Resources at Ticketmaster, responsible for leading several teams including: Global Recruiting, Employee Development, Employee Communications, and Employee Services & Engagement.

  • Senior Recruiter (Contract) Intersperse August 2001 - June 2003

    Intersperse was a Kleiner, Perkins, Caufield and Byers backed technology startup developing an Enterprise Management Framework to map, monitor and discover integrated application platforms. Recruited by VP, Engineering as sole recruiter responsible for designing and executing strategic and cost-effective recruiting plans for various technical and corporate teams, as the company shifted from an ASP to a software model. Hired over 60 technologists and corporate employees on time and under budget.

  • Senior Recruiter / Account Manager Pencom Systems June 1998 - August 2001

    Pencom Systems was a nationwide technical recruiting firm providing IT consulting and contingent/ retained/ contract recruiting services with clients ranging from inception level startups to Fortune 500 companies.

Skills & Expertise

  • Global Talent Acquisition, Executive Search, Employer Branding, Leadership, Mentoring and Coaching, Social Media, Digital Engagement, Talent Attraction, Marketing, Public Speaking, Employee Development, Employee Engagement, Employee Communications, HR M&A Integration, Performance Management, Sourcing Strategy, Business Development, Human Resources, Blogging


  • Marketing and International Business Florida State University 1998
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