I am a Business Development strategist leader with over 17-years business-to-business strategic channel, field marketing and sales operations management experience in the software industry within the EMEA region. Lived in the passed 12 years in the Netherlands and served progressively in different positions. Starting out as an engineer developing software products and managing development teams for 6 years, I have been able to bring deep product expertise to understanding customer's needs and translate this to channel marketing and sales tactics successfully over the past 17 years. My core passion is my ability in identifying prospective customers in a given market, understanding their needs and translating their requirements into relevant solutions and transforming this knowledge into coherent and achievable sales. I posses excellent hands-on knowledge of system integrators and resellers in the European market, coordinating sales and services through indirect sales channels in all sales oriented activities, including marketing (field and electronic), sales promotions and trade shows, sales training, product definition, bundling and pricing.