Wes King

Dynamic & creative communications executive with marketing, media & public relations, event management, & branding experience contributing to the success of corporate, government, higher education, & nonprofit organizations; demonstrated ability to create & execute strategic communications campaigns designed to strengthen executive & organization brand identity

SELECTED ACCOMPLISHMENTS

• Developed & directed an inaugural internal communications strategy for more than 13,000 employees

• Implemented strategic communication plans & key messaging to support the Governor of North Carolina & senior cabinet-level executives on top level priorities for North Carolina

• Lead the state arm of a communications team with members of the Department of Defense, Pentagon, & various state government agencies as part of an intrastate project that served more than 10,000 people & infused more than $1.5 million into the local community

EXPERIENCES & ACHIEVEMENTS

• Create, direct, & execute an array of diverse communications, marketing & public relations strategies, Secure PR opportunities for cabinet-level officials

• Established & executed measurable communications & marketing strategies supporting the business’ objectives of improved client relationships, greater brand awareness, & a more professional appearance

• Served as official spokesperson providing local & state-wide news media relations & support

• Developed & directed strategic business-to-business & inter-departmental networking campaigns to support program growth & development

• Developed & directed strategic communications & marketing plans through digital campaigns designed to limit costs to the business while providing a direct line to the target audience

• Trained internal employees on the benefits, best practices, & policies surrounding social media, blogs, presentations, media relations, & business-to-business relations