I am an independent consultant & freelance creative director/ producer.

Over the last 15 years, I have worked in very diverse projects and industries ranging from fashion business strategy & policy, production and creative direction of multidisciplinary installations/exhibitions to qualitative & quantitative research for FMCGs and trends forecasting.

During the last 8 years, my work has focused mainly on project direction within the cultural sector, branding, sustainability, communications & innovation strategies within the fashion sector. I have been a visiting lecturer & conference speaker at venues around the world including Central Saint Martins and the London College of Fashion in the UK.

I am also the founder and Creative Director of Aravore London (www.aravore.com), an ethical childrenswear fashion brand operating in the premium/luxury sector since 2005.

Having lived, studied and worked in North America, Asia, South America and Europe, I tend to apply a global lens to all the projects I get involved with.

Beyond work, I am a mum, a book-worm and a design geek. I am interested in education, curatorial practice, semiotics, multi-disciplinary cultural production, social innovation, tech and trees, among other things. On a voluntary capacity, I sit on the board of two environmental NGOs and the UWC Women's Network (www.uwc.org). I am also a Fellow of the Royal Society of Arts (FRSA).