Yianni Garcia

digital strategy, business development, and Customer Experience in Miami, Florida

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I have 10 years of experience across a wide range of digital, marketing and customer experience functions. I help brands discover insights that lead to marketing, product and customer experience innovation, I develop insightful recommendations based on market and user research, and lead execution against recommendations quickly and with flawless accuracy.

I joined Lennar Corporation as a Customer Experience Manager in 2015. Since then I’ve been on a mission to make the homeownership experience better by mapping and analyzing customer touchpoints and identifying opportunities for delighting our customers and expanding our business.

Prior to Lennar I spent 3 years with the talented team at PwC’s Experience Center. As a Sr. Strategist I led the site redesign and eCommerce strategy for a national home security company, delivering an experience that aligned with the needs of prospects, customer and the business. I also worked with one of the largest hotel brands to reinvent their guest management app, leveraging my expertise in ethnographic user research, journey mapping and persona development to enable associates to better serve guests globally.

I’ve helped companies leverage social for marketing and branding, and to improve internal collaboration. In 2011 I lead the newly formed social strategy team at McCann NY. We partnered with the Weight Watchers’ marketing leadership to execute a social marketing strategy that aligned with their core principle of community empowerment. We also leverage social listening data to drive improvements to the Weight Watchers’ online platform and app. Previous to McCann, I led social for McGraw-Hill Co. - McGraw-Hill Education, McGraw-Hill Financial and S&P. At McGraw-Hill I formed a Social Media Excellence Committee to effectively scale best practices and branding guidelines, and grow social talent. Within a year we activated 400+ digital champions globally, unified hundreds of fragmented social channels and provide a cohesive social branded experience. I was also part of the committee that implemented a social collaboration platform (Jive) globally.

Seeing first hand the power that social technology can have in breaking company siloes made me very passionate about this area of social. I later went on to develop similar strategies and systems in other organizations.

  • Work
    • Lennar Corporation
  • Education
    • Boston University, B.S. Communications