Siddharth Baad
Internal Communications Lead in Bengaluru, India
Gained significant experience in diversified communication portfolios (corporate films, websites, public relations, media activities, events & exhibitions, newsletters, market research, branding / advertising / publicity campaigns, organizational communication, investor relation, liaising with government bodies, industry associations & CSR)
• Strategizing and executing PR campaigns to deliver key marketing objectives; leading corporate brand image campaigns in terms of campaign localization, content development and media channel strategies;
• In-depth knowledge of the Corporate Communication functions with experience in developing corporate communication material including press releases, product sheets, catalogues, company brochures and internal messages for employees, corporate clients & company partners
• Instrumental in conducting media & market research and competency mapping for keeping abreast of market trends and competitor’s moves to achieve brand visibility
• Expertise refining social media profiles to enhance client acquisition, customer service and PR efforts on the web; identifying gaps in market opportunities and developing creative/relevant messaging to acquire qualified opportunities
• Excellent communication & interpersonal skills with strong analytical, team building, problem solving & organizational abilities
COMPETENCY MATRIX
~Public Relations
~Corporate Communication
~Strategic Planning
~Media / Web Planning & Management
~Client Relationship Management
~Exhibitions & Events
~Content Development
~Market Research
~Branding & Promotion