Siddharth Baad

Internal Communications Lead in Bengaluru, India

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Gained significant experience in diversified communication portfolios (corporate films, websites, public relations, media activities, events & exhibitions, newsletters, market research, branding / advertising / publicity campaigns, organizational communication, investor relation, liaising with government bodies, industry associations & CSR)

• Strategizing and executing PR campaigns to deliver key marketing objectives; leading corporate brand image campaigns in terms of campaign localization, content development and media channel strategies;

• In-depth knowledge of the Corporate Communication functions with experience in developing corporate communication material including press releases, product sheets, catalogues, company brochures and internal messages for employees, corporate clients & company partners

• Instrumental in conducting media & market research and competency mapping for keeping abreast of market trends and competitor’s moves to achieve brand visibility

• Expertise refining social media profiles to enhance client acquisition, customer service and PR efforts on the web; identifying gaps in market opportunities and developing creative/relevant messaging to acquire qualified opportunities

• Excellent communication & interpersonal skills with strong analytical, team building, problem solving & organizational abilities

COMPETENCY MATRIX

~Public Relations

~Corporate Communication

~Strategic Planning

~Media / Web Planning & Management

~Client Relationship Management

~Exhibitions & Events

~Content Development

~Market Research

~Branding & Promotion

  • Work
    • Biocon Limited
  • Education
    • Post Graduate