lucas grassi gurfein

Product management executive with 20+ years of experience leading complex, global products across identity, trust, and platform systems at companies ranging from early-stage startups to large public organizations.

I specialize in turning technically and regulatorily complex domains into clear, scalable product strategies, with recent work at Docusign focused on identity verification, digital signatures, and workflow orchestration, including defining systems that improve compliance, reduce friction, and enable identity reuse at scale.

Earlier in my career, I led international product expansion across 30+ markets, launching and adapting products to diverse regulatory and cultural contexts. I’m known for bringing clarity to ambiguous problem spaces, aligning cross-functional teams, and connecting strategy to execution in ways that deliver measurable business impact.