Group Insights Manager in New Zealand
Passionate about exploratory research (ethnography, design thinking), social listening, product development-design (UX/UI), customer experience (CX), customer loyalty-rewards and a wide gamut of marcomms-advertising campaign effectiveness tracking. Bonus background in TV-SVOD-OTT-social TV and most recently - amazing showering experiences.
Knows the difference between observation and insight.
Enjoys binge watching comedy series. Always on the lookout for the next foodie adventure. Closet fridge magnet collector.