Digital Marketing Specialist with 6 years of proven experience in:

• Strategizing, optimizing, and managing high-performance ad campaigns across Meta (Facebook & Instagram), Google, YouTube, TikTok, Snapchat, and Reddit.
• Driving growth and achieving measurable results for e-commerce and service-based companies across diverse markets, including the USA, Canada, Australia, the UK, New Zealand, and European countries.

Performance Marketer – First Manufacturing Company

• Worked at First Manufacturing Company, a USA-based brand specializing in Pakistani-manufactured leather jackets.
• Successfully managed and optimized sales through:
  • Meta ads (Facebook & Instagram)
  • Google ads
  • TikTok ads
• Managed a daily advertising budget of $4,000 to $6,000 across Google, Meta, and TikTok platforms.
• Contributed to significant revenue growth through effective campaign strategies and performance optimization.

Ads Specialist – Mentor Pakistan

• Managed Facebook, Snapchat, and TikTok ads for local Pakistani clothing stores.
• Handled a monthly budget of 1 million PKR and achieved a ROAS of 6.
• Developed and executed targeted ad strategies to maximize sales and brand visibility.

Performance Marketer – Exoah

• Worked at Exoah for 4.5 years, managing and optimizing ads across all social platforms.
• Led marketing efforts for multiple e-commerce brands in the USA, Canada, Australia, and Europe.
• Scaled brands from double figures to six figures by implementing data-driven marketing strategies.
• Managed a daily budget of $40,000, generating over $200,000 in revenue.
• Maintained a ROAS of 3 to 4 in the USA market with effective remarketing strategies.