Anca Scaesteanu

Customer Experience Engineer in Seattle, Washington

Multidisciplinary engineer with experience in quality management and a passion for behavioral science (including pricing strategy). I want to think about the customer experience all day long, to improve customer retention and increase profit.

My customer experience worldview:
“Marketing is something everyone in your company is doing 24/7/365. [...] Every time someone uses your product, it's marketing. Every word you write on your Web site is marketing. If you build software, every error message is marketing.”
-- “Rework”, by Jason Fried & David Heinemeier Hansson (

Interests: Quality Control. Testing assumptions. Applied psychology. Inconvenient truths. The science of persuasion. Optimization.

  • Work
    • Franklin Energy Services
  • Education
    • University of Illinois at Urbana-Champaign