Antoniazzo Romano

Developing a Social Media Strategy

According to MediaPost, 72% of American adults with internet access use social networking sites. Another study by eMarketer showed that 37% of social network users polled use social media to research brands, products, or services before making a purchase. People were skeptical of social media for business in the beginning, Buy Instagram Followers but with the explosion of social media over the last few years, you’d be hard pressed to find a marketing expert who doesn’t recommend social media as part of a holistic marketing strategy. That said, you may be wondering, what are the real benefits of social media for small business, and is it really worth the time and effort to build a social media presence if you’re just running a small operation rather than a big corporation?

Measure, Measure... Did I Mention Measure?

After you've done a good job setting goals and defining your objectives, it's time to see if you've met those goals. Defining your metrics for success upfront will make the measuring process go more smoothly. Maybe you need to provide a regular report to your superiors. Find out what they want and make sure you have a mechanism to measure those variables. There are many tools to choose from. Paid tools include Scoutlabs, Radian6, Trackur. Free tools include Social Mention, TweetReach, buy 100 arabic twitter followers and Google Analytics for seeing where visitors are coming from. These tools can also help with researching and listening. Measuring can be a challenge, because the medium is conversational in nature. You can measure the number of your followers, or those who are participating in the conversation. You can measure Web traffic increases due to your social media efforts. You might gauge the tone of the conversation, and what percentage of participants was influenced by your involvement. Whatever your measuring mechanism, be sure you do it often. Pick a regular time and stick with it.

How to grow your service business in conjunction with the other types of businesses

Another way social media marketing helps with customer acquisition is by establishing a brand as legitimate. When Internet consumers discover a business or retailer they want to use but know little about, they often check their social media page to learn more about it. Many small businesses have static websites that change little, if at all, after being initially set up by the designer. Social media pages, on the other hand, should be constantly updated with new posts, comments, etc. A website establishes that a brand exists, but a social media page establishes that the brand is active. Similarly, buy twitter favorites the number of fans shows how popular a brand is and Facebook reviews can reassure buyers by showing them that other consumers like a business. Research from Ballihoo found that 63 percent of consumers who search for local businesses online are more likely to use businesses with information on social media sites. It's worth noting that poor social media marketing can also delegitimize a brand. If a new customer goes to a business's social media page and finds that a post hasn't been made in a few months, that customer may assume the business is defunct. If customers are asking for help in the comments and they're being ignored, they may assume the company has poor customer service.