Aymee Zubizarreta

zubizarretA Group

Aymee V. Zubizarreta, MBA

President

For more than a decade, Aymee V. Zubizarreta (formerly Ruiz) has passionately honed her communications skills to helping major household brand names (AAA, Health Net of CA, State Farm Insurance & Financial Services) foray into the ever diverse, US Hispanic market.

Aymee, an award winning publicist & social media expert, has been nationally recognized by numerous trade organizations and media entities as a subject matter expert in the field of US Hispanic PR and Social Media.

While her area of specialization is heavily aimed at targeting the Latino consumer and/or Latino small business owner, Aymee began her PR career designing national scale PR campaigns directed towards the General Market and US Hispanic consumer.

Her hard work, persistence, and media-savvy has helped her client's garner national media attention on shows like NBC's Today Show, CBS Early Show, Good Morning America, ABC World News Report, CNN Headline News, CNN American Morning, CNN Espanol Radio & TV, Telemundo's "Levantate" , Azteca America, and Univision's "Despierta America" morning shows.

Since 2002, Aymee has also served as a brand spokesperson on safety related matters (Teen Driver Safety, Home & Auto Safety, Identity Theft Prevention, Holiday Travel, Child Safety, etc).

She is most popularly known for her regular, guest appearances on Univision Network's "Despierta America" show.

In 2011, one of her most notable achievements was the successful launch of State Farm Bank's first-ever bilingual social media outreach effort aimed at educating and empowering Latinos about #MiDinero. *PRSA Silver Anvil Winner (2012)

Specialties

General Market & US Hispanic Markets Expert (special emphasis with US Hispanic Women & US Hispanic Millenials)
* Cultural Marketing Specialist * Marketing & Communications Strategy Development * Social Media Marketing * Digital Strategies