Balaji

Hey there, I’m Balaji. I’m a consultant living in Chennai, Tamil Nadu, India. I am a fan of web development, technology, and design. I’m also interested in entrepreneurship and volunteering. You can visit my company website with a click on the button above.

Digital Marketing Executive

Zuan Technology

4/2019- On going Chennai

Responsibilities:

Search Engine Marketing (SEM)

 Creating and managing Ads in Social Media and Search Engines (PPC).

 Developed 50+ campaign proposals representing a budget of more than INR 1 lakh

 Achieved the lowest CPC across the industry value with the help of Quality Score

Search Engine Optimization (SEO)

 Managing and maintaining the website/s On page & Off page SEO optimization

 Providing recommendations and execute/manage strategies for contentdevelopment

in coordination with SEO goals.

 Solicited user feedback & deployed tools like Google keyword planner, Moz, Google

analytics, SEMrush, etc., to generate relevant SEO content.

 Auditing SEO factors and presenting possible opportunities for link building

 Utilized the existing network & reached out to high-profile websites and blogs to

secure backlinks and boost the domain authority from 15 to 28

 Successfully revamped the Google page ranking from 6th page to the 1st page

 Single-handedly boosted revenue from organic search channels by 14%

Social Media Marketing

 Improved Portfolio by an average of 20% by boosting reach & drive engagement on

social media

 Day to day social media content management for 14 branded channels, total audience

 Increased Facebook engagement by over 80% for a month

Jr. Digital Marketing Executive

Tech Vedha Online Training Institute

4/2018- 4/2019 Chennai

Responsibilities:

 Devise and implement both strategic and tactical digital marketing plans

 Create and implement integrated digital marketing plans

 Manage social marketing strategies

 Monitor website metrics to foresee trends and keep tabs on traffic

 Design campaigns to promote products