After Co- founding Germanys first officially licensed web radio and working for one of the most influancial web agencies at the time I moved forward to Deutsche Telekom. There I joined a team building up there local search subsidary. Afterwards I changed for Deutsche Telekom Medien to head all our new markets acitivities including innovations and partnerships for local, social search and local advertisement. In 2017 I also got the chance to lead all our digital activities as CDO. In 2019 I moved on to a senior role within Apple.