Beth's founding of Taproot Marketing evolved from a career in marketing and brand management with a Fortune 100 company. She has her roots in small, independently-owned business. Her family owned a small grocery store in Northern Michigan and Beth grew up behind the counter, stocking the shelves and mopping the floor. Working in the family business, Beth gained a unique perspective in entrepreneurialism, its rewards and challenges. Beth's work with startups, small businesses, and nonprofits is guided by her "organic growth for business" philosophy, meaning that by getting to the root-level mission and goals of the enterprise and putting a plan in place, it is possible to achieve steady, strong, and purposeful growth and development.

Beth’s proven TALENTS and CAPABILITIES include: Developing enterprise goals and corresponding action plans.

Developing brands from initial concept to story to nuts & bolts tacticals and every step in between.

Writing clear, effective, and inspiring communications aimed at the right audience.

Establishing and maintaining an engaging and purposeful social media presence.

Naming companies, products, and services.