Bill Asher

Consultant in Santa Barbara, CA, United States

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Over the length of my entrepreneurial career, I have been fortunate to succeed due to hard work, luck and a good team. My companies are in the various entertainment industries and share absolutely insane marketing juxtaposed with buttoned-down operations.

My most recent venture, a sports gambling company called Monkey Knife Fight (MKF), sold to Bally’s Entertainment in 2021 for approx $100 million. MKF is one of the top sports internet gaming sites in the country.

Before that, I founded my entertainment real estate company, stemming from my success in nightclubs, restaurants and bar business which spanned some 20 years. My nightclubs and bars are known for their high energy, endless events and celebrity presence. My restaurants are known for great food, drinks and impeccable service.

I graduated from Dartmouth and moved to the west coast to get my MBA in finance from the University of Southern California. I credit my financial expertise with much of my success. Along with being a meticulous finance guy, I have a passion for marketing and taking the leap into uncharted territory.

At 32, I became the youngest person to run Playboy Entertainment in Beverly Hills. In my 5 years at Playboy, I was credited with taking the stock from $6 a share to over $33 on the NYSE. After Playboy, I went on to own and operate several entertainment companies including Vivid Entertainment and Califa Entertainment.

I know my target market and have dedicated my life to creating successful, boundary breaking companies. I have always felt failure is not fatal, it's just a stepping stone to the next win. Surround yourself with intelligent and capable allies and always ask questions. One of the answers may lead to your next good idea.

  • Work
    • Monkey Knife Fight
  • Education
    • Dartmouth College
    • University of Southern California