Bill E. Dawson

My professional beginnings were as a Maker, creating digital marketing and enterprise software for big brands. Later, as my interest in applying emerging technologies to human needs grew, my work in user experience led to speaking invitations for local associations and management teams, then to propelling a cross-disciplinary team to the Cisco i-Prize finals. I soon found myself leading product launch teams, then departments. I am always eager to guide my teams to reach beyond usability and predictive analytics – as important as they are to understanding the preferences and movements of “users” – and connect with the human beings whose lives are touched by what we do