Bill Roose is the media liaison for Wayne State University, where he supports the institution’s communications efforts by working closely with media outlets and campus stakeholders to share the university’s stories, achievements, and impact.

A veteran journalist and communications professional, Roose spent much of his career in media, including 15 years with the Detroit Free Press, where he was an award-winning sportswriter covering professional, collegiate, and prep athletics. His assignments included the Detroit Lions, University of Michigan baseball and softball, the 1996 U.S. Open, Michigan’s 1998 Rose Bowl victory, Major League Baseball’s 2000 All-Star Game, and the Detroit Red Wings’ Stanley Cup championships in 1997 and 1998.

In 2006, Roose joined the Detroit Red Wings, overseeing New Media and Publishing initiatives and leading several fan-focused platforms. During his tenure, he managed the writing, publishing, and marketing of nine books generating more than $3 million in sales and earned three organizational honors: the Power Play Award, the Olympia Entertainment Shining Star Award, and the Red Wings Legends Award for Achievement. In 2011, he became the franchise’s first-ever embedded beat writer, producing more than 360 stories in eight months with readership exceeding 1.1 million page views.

Following his 10 seasons with the Red Wings, Roose held senior marketing and communications roles in the K-12 education sector before transitioning to higher education in 2022 at Wayne State.

In 2025, he was commissioned by the Detroit Red Wings to co-author a book on Hockey Hall of Famer Sergei Fedorov. The book is scheduled to debut in conjunction with Fedorov’s No. 91 jersey retirement ceremony on Jan. 12, 2026, at Little Caesars Arena in Detroit.

Roose was a member of the Society of Professional Journalists and the Pro Football Writers of America and is a voting member of the Michigan Sports Hall of Fame’s Statewide Election Committee. He is a graduate of the University of Michigan School of Kinesiology, where he earned a bachelor’s degree in Sports Management & Communications.