Bill Roose returned to his high school alma mater in June 2018 to become De La Salle Collegiate's first vice president of marketing and communications.

Before then he spent two years in a similar role with the Novi Community School District.

Prior to his time in the education sector, he worked primarily in media, first with the Detroit Free Press, then the Detroit Red Wings.

He joined the Red Wings on Sept. 11, 2006 to oversee the organization's New Media and Publishing efforts, as well as daily operations of several fan initiatives.

In his first two years, he was responsible for the writing, publishing, and marketing of seven books, which accounted for more than $3 million in sales.

In 10 years, Roose was recognized for his hard work and dedication by earning three company awards: the Power Play Award; the Olympia Entertainment Shining Star Award; and the Red Wings Legends Award for Achievement.

Roose took on a new role in 2011, becoming the first-ever beat writer in franchise history. And in doing so, wrote more than 360 stories in eight months with an astonishing readership of more than 1.1 million page views on the team's website.

He left the NHL organization in July 2016.

Prior to joining the Red Wings, Roose worked for the Archdiocese of Detroit where he served three years as associate athletic director of the Detroit Catholic High School League.

From 1988-2003, he worked at the Detroit Free Press, the last eight as an award-winning sportswriter, covering a range of athletic events. Beats covered included the Detroit Lions, University of Michigan baseball and softball, and prep sports. Some individual assignments included covering the 1996 U.S. Open; Michigan's 1998 Rose Bowl victory, Major League Baseball's 2000 All-Star Game in Atlanta, and two Red Wings' Stanley Cup championships (1997 & 1998).

Roose was a member of the Pro Football Writers of America and is a member of the Society of Professional Journalists. He is a graduate of the University of Michigan with a BA in Sports Management & Communications.