Brian Seth Hurst is a solutionist. He combines a deep knowledge of brand, markets, storytelling and audience behavior to discover, optimize and manage new opportunities brought about by dynamic change at the intersection of content, technology and distribution. Hurst is referred to as “the father of cross-platform” a term he coined in 1998 as MD of Convergent Media at Pittard Sullivan to describe the TV Guide “viewser” experience. He has been key strategist for innovation by some of the world’s best-known brands including TVGuide, TiVo, Virgin, BT, NBCUniversal and Intel.

Alongside Lori H. Schwartz, Brian Seth Hurst is the managing partner for StoryTech™, a strategic consulting and packaging firm dedicated to informed collaboration between storytellers, including brands, and technology companies resulting in profitable business and content ventures. The company defined and sits at the center of the emerging content ecosystem providing production, distribution and engagement strategies which include Brand as Character®, matching master storytellers and brands for content creation, and storyworlding.