Business Initiative Directions

Our mission is to spread Quality Culture and recognize businesses worldwide for their innovation, leadership and excellence.

Business Initiative Directions holds International Quality Award Summits in Frankfurt, Geneva, Paris, Madrid, London and New York. Over thirty years, BID has awarded companies in 178 countries based on the QC100 model for Total Quality Management principles.

Business Initiative Directions key service is summarized by the Quality Mix program which consists of six groups: The Quality Award, QC100 TQM, Communication and Media, Image Endorsement, Marketing Boomerang and Quality as a Political Campaign.