Carolina Madrid

Chicago, IL

My background is in business journalism and agency PR, bringing more than six years of bilingual communications experience to my current role at Weber Shandwick advising clients on general and Hispanic market strategy.

Client experience includes ALDI, Ford, GlaxoSmithKline, Marriott, Merrill Lynch Wealth Management, Telefónica, Unilever, UnitedHealthcare and UNIQLO, among several Silicon Valley-based start-ups. I have used insights from my own bicultural upbringing to develop Hispanic market strategies for these and other clients, and to transcreate messaging aimed at diverse ethnic groups.

My native Spanish skills also paved the way for a variety of opportunities, including award-winning coverage of the Arizona immigration law as a reporter for Reuters, as well as Hispanic community outreach on behalf of clients such as Walt Disney, MGM and Comcast.

An enthusiasm for global culture flourished during my studies in China and Spain, and I hope to continue nurturing that passion throughout my career. I have laid out only two concrete goals for my professional journey: to avoid comfort zones and continue learning.

  • Work
    • Account Supervisor at Weber Shandwick
  • Education
    • Walter Cronkite School of Journalism and Mass Communication