Cassie B

Cassie has spent the past decade helping brands leverage public relations, digital strategy & social content to grow their business.

Cassie began her career in the agency world where she developed award-winning campaigns for Fortune 500 consumer brands including Procter & Gamble, Pepperidge Farm, Sam Adams and Gallo Wine. She later joined Disney Interactive where she was charged with building their first influencer network, developing new digital ad offerings and overseeing large-scale brand activations.

Cassie left the corporate world to start her own PR consultancy where she works one-on-one with agencies, entrepreneurs and emerging brands.

Over the course of her career, Cassie has consulted on international product launches, led digital strategy for national consumer brands, built influencer affiliate networks and secured media placements in dozens of top-tier publications.