Catherine Barton
Catherine Barton
At Adspace, Catherine oversees the work of connecting consumers with brand ideas. As Chief Strategy Officer she oversees media across all channels, branded entertainment, and digital marketing capabilities. Adspace media and digital clients include Steve Madden, Wine Enthusiast, Weatherproof and J. McLaughlin, among other national brands. Prior to Adspace, Catherine led environmentally driven campaigns at The Pinwheel Group supporting solar and renewable energy initiatives throughout New York City. Using digital, mobile and social media, she has managed local tourism campaigns touching hundreds of thousands of visitors to New York City through Facebook, Twitter and using push technology to create direct connections with consumers and tourists. Catherine also spent a decade in visual merchandising and display, creating trend-setting retail brand presences for clients such as Intel and F. Schumacher. Catherine serves on the Board of Trustees for Forestdale, a family advocacy not-for-profit, as well as the advisory board of Green Depot. Catherine has delivered environmental and air quality perspectives to groups such as the US Green Building Council and the New York Public Library Business Library systems.