For nearly 15 years, I have worked in communications on both the agency and corporate side. This experience, coupled with his tenure as a reporter for a national travel industry magazine and a local newspaper group out of Miami, Florida, has provided me with the uncanny ability to put myself on the business or consumer end of any communications program. This understanding allows me to provide insightful and strategic counsel to clients to ensure success and business growth.

Today, as the CEO of Seed PR & Communications, I develop, oversee and implement strategic communications programs including national and local media relations campaigns, social media content development and execution, crisis communications, grassroots marketing programs, copywriting, and website development, among other disciplines, for a variety of emerging and established brands.

More than a decade ago, I became one of the founding members of the boutique PR agency Fish Consulting after joining as the company’s first employee. During my tenure, I rose to the position of senior vice president. As part of the firm’s executive leadership team, I managed the agency’s 17+ employees while devising and implementing strategic plans, processes, procedures, systems and internal controls to strengthen operations while increasing productivity, securing new business and enhancing client satisfaction.

I am a member of the International Franchise Association (IFA) and serve on the IFA’s Marketing & Technology Committee. I've also earned the designation of a Certified Franchise Executive from the IFA after completing the association’s rigorous course work.

I earned my Bachelor of Arts degree in English and a minor in Spanish from Colorado State University. I live in Miami, Florida with my wife Bibiana and our sons Mathias and Oliver.