Christian Dion

Digital Marketer in Montreal, Québec, Canada

Christian Dion

Digital Marketer in Montreal, Québec, Canada

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I place strong focus on value-based relationships, working with/building great teams and not taking myself too seriously. I love working with people to develop new creative ideas and solution to common problems. I am right handed and right/left brain balanced. People say that I'm a great source of energy, passion and creativity.

I had the privilege to work for world class organizations such as Procter & Gamble, Yahoo!, Pepsico and Whirlpool. Through my various sales & marketing position, I've seen a revolution happen which accelerated at a dramatic pace over the last 5 years. It can be summarized like this:

Thanks to the digital age, marketing the way we've always done it doesn't work anymore (if it ever did). Today, whether we sell vitamins, clothes or software solutions, we deal with empowered buyers. Buyers can research, select and purchase their products without getting you involved. Everything has shifted. Today's perceptions drive people's decisions to buy (your products or services but most importantly: YOU) and you've got less than five seconds to get their attention. Their perceptions are created through the internet and word of mouth. Bottom line, consumers are increasingly "Teflon" to traditional advertising in favor of referral from friends, and craving for real authentic products & services (and people!). Today, Word-of-Mouth is the primary factor behind 20% to 50% of all purchase decisions.

This revolution led me to start my own word-of-mouth consultancy company, working with Tier one brands (directly or with their agency) as well as with professionals, coaches, entrepreneurs, start-ups to power their "talkability" factor, with the support of my valued partners.

LET'S CONNECT!

  • Work
    • Procter & Gamble
    • Yahoo
    • Whirlpool
    • Pepsico
  • Education
    • UQÀM