Christopher Daguimol
Public Relations Director, Menswear Stylist, and Fashion Writer in Singapore
Christopher is a Singapore-based branding and communications practitioner. He has handled numerous projects with utmost capacity and efficiency in his 13 years of experience, taking on various roles such as regional PR management, influencer and media relations, issues and crisis communications, event planning & management, brand campaigns, product launches, public education talks, and leading a fundraising team.
Among his notable projects with global clients include Unilever, UPS, and Diageo. Christopher also handled media events and influencer engagements for luxury brands Louis Vuitton, Atelier Swarovski, and Galleria Italiana. He also managed the communications and branding of Sofitel So Singapore and Sofitel Sentosa Singapore.
Local Singaporean brands such as SC Global, TANGS, VivoCity, Royal Group Holdings, KOP Properties and Asia Pacific Breweries have entrusted him to represent their respective groups in various occasions. He was also part of Singapore’s Fashion Week 2011 founding team. In 2009 and 2010, he was the project manager of the charity Hair for Hope, helping to raise $2.5 million dollars for the cause.
Currently, Christopher serves as the Brand Communications Director of ZALORA, with the goal of developing and maintaining the brand as Asia’s premier online fashion destination. Harnessing his passion for storytelling and using it for brand building, Christopher is hands on and steadfast in developing and improving communications strategies for the Group.
In 2017 and 2018, Christopher concurrently led the Corporate Communications for GLOBAL FASHION GROUP, ZALORA's parent company, present in 24 markets across the globe.
His life in Singapore started when he took courses in Marketing, French Literature, and American Studies at Singapore Management University as an SIF-ASEAN Fellow. He then continued as a Research Scholar at the National University of Singapore where he obtained his Master of Arts degree in Philosophy. He graduated with honors and earned his Bachelor’s degree in Philosophy from the Royal and Pontifical University of Santo Tomas in Manila, Philippines.