Cindy Tripp

Cindy Tripp is a leader at the forefront of business, establishing new ways to achieve stronger results as evidenced by her establishing the practices of Design Thinking and Communications Planning at Procter & Gamble, Inc., as well as propelling forward P&G’s marketing strategic thinking in Branding, Targeting, Insights Activation and Word of Mouth throughout her 24 years.

Cindy’s key strength is that she is able to integrate the empathy and imagination of design with the practicalities of business in a way that can help business deliver results now and in the future. Her in-depth understanding of Insights, Branding, Communication and Design Thinking integrates into her unique and strategic approach to innovation and brand building. Evidence of her ability to have an impact include:

Creating the global business practice within P&G for applying design thinking’s human centered innovation approach to business strategy, organization change and classic commercial and product innovation.
*Envisioning and creating the foundation for prime prospect targeting, which at the time, was a departure from P&G’s traditional mass marketing model.
*Moving P&G from mass media to media meaning by envisioning, creating, and delivering the first ever holistic communication planning for North America Brands based upon receptivity insights, setting the model for global replication.
*Delivering her forecast commitments on each of her branding assignments, while also innovating how each brand approached the market.