Growing up in the midwest, I had a "normal" upbringing - public school, state college, some travel. But then something happened. In architecture school, a passion was ignited for restaurants. I loved to travel to New York, Chicago, San Francisco. I learned about good wine, good service, good food. I learned how to cook. I worked in restaurants, leaving my design job at 5:30, to be on the floor waiting tables at 6, then leaving the restaurant at midnight, only do it all over again at 6 am the next day. I developed the heart of an operator, with a passion for function yet never forgetting that "cool" design is part of the equation that weds your brand to your customers.

If you had told me in 1980 that I'd be at the start of a life-long love affair designing and building almost 1000 restaurant locations, I'd never have believed you. I get the people, products and procedures that make for successful operations. Yet I know how to integrate that elusive "hipness" factor into the mix. To put some real soul into the experience, to rise above the competition and make it "cool".

I understand brand. Your Brand. What it is, what it could become, or better yet - what it should become. I am a rare bird. I do really cool restaurants that owners and operators love. Love because they work, and because they make money. I've run the gamut from multi-unit QSR, fast casual and casual dining for national chains, to award-winning local one-offs. I understand roll-outs, remodels, construction, real estate, budgets and timelines.

I love the restaurant business. If you need design, branding, or conceptual consulting on your concept, please give me a call. If you're a CDO for a regional or national multi-unit concept and are rolling out new locations or doing a rebranding effort I can help. One off local restaurants, chef driven concepts, startups or a rebrand of hundreds of locations - I'd love to join the discussion...

Robb McKerrow

r*development, restaurant experts.

design, brand, intelligence

p. 404.939.1114

skype. coolrestaurants

e. [email protected]