Darryl McDonald

Father, Volunteer, and Public Speaker in Atlanta, Georgia

Darryl McDonald

Father, Volunteer, and Public Speaker in Atlanta, Georgia

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NEW Business Target for me in 2018: Board of Directors - Software & Technology Industries. I can help your company meet its growth GOALS!Serial Entrepreneur & Philanthropist Darryl McDonald.Darryl McDonald is a visionary leader and passionate advocate for implementing methods that boost innovation, unlock business potential and accelerate growth using business intelligence (BI), predictive analytics and marketing automation solutions. He is a revolutionary thinker, bringing original perspectives on business discourse – whether new solutions, new markets, or new business models.At Teradata, he served as a key member of the executive management team, where he is responsible for driving portfolio expansion, generating marketing innovation, and expanding domain talent. As Chief Strategy Officer, McDonald shapes corporate strategy – collaborating with global business units, aligning strategic priorities with business execution, and leading the strategic planning process from conception to Board of Directors approval.McDonald previously served as President of the Marketing Applications Division, where he introduced a data-driven approach to marketing and customer analytics. As head of this newly formed and fully integrated business unit, McDonald was charged with blending a diverse set of marketing solutions from multiple acquisitions into a distinct solution portfolio, business model, and go-to-market approach. In this capacity, McDonald had full profit and loss (P&L;) responsibility and directed the entire product lifecycle from research and development (R&D;) through customer delivery and satisfaction.Before that, McDonald was the Chief Marketing Officer & Executive Vice President of Business Development, where he oversaw the major mergers and acquisitions worth over a billion dollars such as Aprimo, Aster Data Systems, and eCircle. This M&A; activity tripled the company’s product portfolio and expanded the business into emerging areas of big data analytics and individualized customer interaction.A strong proponent of data-driven marketing, McDonald advanced the company’s market position and media awareness through numerous speaking engagements – including the Teradata PARTNERS Users Conference, International Universe conference, and executive business forums. And as an avid ambassador of customer-centric marketing, he was named a top 20 marketing executive by ExecRank and one of the “Top 100 Chief Marketing Officers around the worl

  • Work
    • 21st century entrepreneurs
  • Education
    • University of Georgia