Denis Zenchenko

Behind every great brand is a person or team with a personal passion; What they believe in, how they conduct themselves, and definitely how they transfer those characteristics into their brand. For me, my passion has always been to be a genuine and high-caliber person- successful, driven, hard working, yet friendly, trustworthy, social, and sincere. And thanks to the discipline of my parents and my older siblings, and to my personal beliefs, I have been able to accomplish that. However, it wasn't until college that I realized that these characteristics could serve me outside of the social setting, but also in my future career in the business world. I had discovered that my passion was, in one word, Reputation. My actions, thoughts, and lifestyle define me, so if I keep them in line, I build a good reputation. If I establish a connection with those I meet which says "I care for you" and then I act upon it, I build a good reputation. If I sacrifice my comfort for the comfort of others, with no expectations of a repayment, I build good reputation. And when I take the good reputation and use it as my foundation, I have a trusted, genuine brand. How I conduct myself in the social sphere will be reflected in how I conduct myself in the business sphere, and people will know that regardless of which service I promote, it can be trusted. Even though I am far from perfect, I live to be in good standing with all because all people are potential-customers, but far more importantly all people are humans, and they need to be treated as such. And it is from that passion that I believe a great brand starts from.