Douglas O'Flaherty

Finding the right market and placement for a technical product is what I do. I live for that moment when a customer turns from polite to interested to engaged to enthusiast.

I've run LEAN product cycles, Betas, A/B tests, global focus groups, UX scenarios, and interactive product launches (plus a number of late night scotch, wine & beer events) just to hear how customers really want to use a new technology.

Products fail for many reasons, but customers don't buy them for only one:
"They don't think need it." Let's fix that.