I began my career in Private Equity but I soon realized that I wanted to work in a creative environment...where relying on my intuition and EQ to my advantage was a good thing. Luckily, my version of happy accident took place. I fell into brand communication by accident and ended up falling in love with it. So, what am I ? I am a creative thinker that lives and breathes data. I absolutely enjoy identifying growth opportunities and creating stories for brands. Every brand has a story to tell and I am passionate about helping brands look at their past and today with unfiltered lens and putting a story that allows them to go on with their journey in a meaningful way. I combine business facts with brand, cultural & audience insights in order to develop a brand story that is relevant and meaningful...more importantly, can improve business results (yes to validation!)

More about me? Curiosity drives me. I am constantly seeking inspiration that makes me think, stay motivated/inspired and get energized physically and mentally. Design that is practical yet beautiful, words that move my heart and head, photographs that capture the essence of life, food that reminds me how sweet life is, music that awakes my soul and traveling that opens me up are some of my ways to feel alive, think differently and be inspired.

Words that describe me are curious, ambitious, driven, straightforward, genuine, loyal and fun-loving.