Toronto, Ontario, Canada
As a national communications manager for Best Buy Canada, Elliott is responsible for media relations, as well as external, crisis and marketing communications. His deep knowledge of the vast media landscape and evolving social media channels, coupled with his creativity, helps Best Buy retain the largest share of voice within the consumer electronics industry.
In addition to raising the profile of Best Buy across Canada and working with some of biggest brands in the world, Elliott is a tech expert on morning shows in Toronto and Vancouver. Regarded as a go-to authority for all things tech, Elliott is often featured in product videos showcased on YouTube and in-store.
Prior to joining Best Buy Canada as Future Shop’s communications manager in 2009, Elliott spent several years working in Toronto at global PR agencies Weber Shandwick Worldwide and Optimum Public Relations. During this time, he offered counsel to numerous companies spanning the technology, retail, travel and consumer packaged goods industries, including Nortel, BEA Systems, The Home Depot, Nike, Tide and General Mills.