I love the stories since I was a child. Many years later I fulfilled my dream of being able to study advertising and marketing to dedicate myself to it. I am a passioned communications marketing expert with +20 years of experience. After spending 14 years at Toyota Spain marketing department, of which the last 2 years as General Manager of Marketing & PR Communication, I have headed the office of Contrapunto BBDO in Madrid for 2 years as Managing Director. I currently head the Club de Creativos. In constant process of academic training with the aim of knowing the digital behavior of new consumers. I have completed the International Seminar in Digital Transformation at RCC Harvard (Cambridge, USA) and I belong to the 11th Dibex (Digital Business Executive Program) promotion that ISDI imparts in Madrid. For two years I have been a lecturer on the Master's Degree in Transmedia Communication at UNIR.

Author of the prologue of Marketing 4.0, one of the latest Philip Kotler's books who is considered the father of modern marketing. Some achievements: I have been finalist in Eficacia Awards as the Best Professional Under 41 y/o in 2018 and 2019 and 2nd position of the ranking of most admired marketers in Spain according to the Agency Scope 2019 survey. Member of jury of different Awards like Ondas or Eficacia. Named Best National Advertising Manager in 2014 by the readers of Control Magazine.

Everything I do I live it with passion.