Greg Garvin
Brand Management, Consultant, and Creative in New York
Greg Garvin
Brand Management, Consultant, and Creative in New York
A&R Regional Director @ STRM MUSIC / Founder, 8177 LLC
The Philosophy: As the A&R Regional Director, you aren’t just looking for "hits"—you are hunting for the DNA of the next decade's music. You are the primary scout on the ground, tasked with identifying raw, unsigned brilliance within your territory and transforming it into a global phenomenon.
The Work: Based in New York, I currently serve as A&R Regional Director at STRM MUSIC. My roster includes industry heavyweights and rising stars such as Lobby Boyz (Jim Jones & Maino), Bobby Shmurda, Tamika Scott, PHresher,Myles Brando, Ghostface, AZ, Nivea and more.
The Mission: Through my agency, 8177 LLC, I bridge the gap between creative branding, management, and marketing. My work spans music and television production with a singular focus: ensuring the culture is not just represented, but respected. I specialize in brand development and identity, ensuring that talent is never negotiated improperly.