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Gemi is a seasoned marketer with significant media and advertising experience in both online and offline media. She has worked with Fortune 500 brands and been responsible for the development and implementation of both domestic and international campaigns. After four years at Ogilvy Asia Pacific Media, Gemi then headed to the U.S. and worked with the USA Today. She threw herself into sales research and statistics using Nielson, Forrester Research, Lexis-Nexis, and Jupiter to shape key media decisions. Still in awe of the implications of the proper use of such data, she took a role at AOL in its internet budding stage while simultaneously studying for her MBA.
After AOL, Gemi moved on to the online division of AmericanGreetings.com and was a key player in developing the interactive online greeting division. With combined experience in offline & online media, she next moved to Singapore to work with Click2Net.com to open the South East Asia office specializing in affiliate marketing. in 2007 as Director of Online Marketing at Atomicleads.com and VP of Operations at TheOfferMachine (TOM) Gemi manages all aspects of both research & site development in addition to media strategy. It is here at Atomicleads.com where Gemi has mastered direct response internet marketing and lead generation that is both profitable and high quality.
She is now working on her own project as the CEO of aMuslima.com a global woman's website promoting a dialogue between ethnic women.