I am Gerald Gordon, my career goal is to become a Creative Director of a menswear magazine. I have always had the ability to develop and communicate my point of view effectively, thus why editorial is the discipline in the fashion industry that interests me. After graduating from NYU with a Masters of Public Relations & Corporate Communications, I will continue to grow my career in fashion and entertainment. By using my educational background in marketing and PR as well as my experience in editorial and writing I will be able to create digital and print content that will attract my target consumer. My understanding of the customer needs will allow me to be able to maximize company profits and provide a commercially feasible range of tactics for the company, while maintaining a competitive edge over competition.